TECHNOLOGY STARTUP ADVERTISING AND MARKETING LESSONS - MARK DONNIGAN ADVERTISING AND MARKETING LESSONS FROM B2B STARTUPS

The power of critical marketing in technology start-ups can not be overstated. Take, as an example, the sensational trip of Slack, a distinguished work environment communication unicorn that improved its marketing story to burglarize the venture software market.During its very early days, Slack dealt with substantial difficulties in developing its

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